Zemmi is an online platform specialized in selling products of small producers, trades and crafts and specialized stores. The specificity of this platform is its focus on a wide spectrum of activities, simple search without using too many clicks and input of up to 10,000 products allowing online presence to small specialized enterprises for who the webshop design is too complex and generally unavailable.
By understanding the traditional approach to commerce the platform transforms the buy-and-sell process in the online environment. The moment when the buyer approaches the seller, when they know what they want, the moment when they recognize what they need and take it without wasting too much time on chit-chat. If the buyer is satisfied with the supply and the quality of the service, they will be willing take some more as well.
Zemmi is a word derived from the local word “zemi” (in English “take”). Its visual identity points to the connection between real life and technology, variability and thinking, which are the underlying concepts of the platform.
― brand Zemmi, client Selcom, y 2019
― brand strategy and naming: Jelena Babić, Jelen&Jelen for Bad Drummer
― visual identity, art direction & design: Mirna Ptiček for Bad Drummer