About

Brands do nothing else but personify the feelings of people who create them.

Brands need to correspond with the person who sets them up and running, with their aspirations and goals or otherwise there would be nothing specific about them at all.

People they communicate to have to feel and see that, in both visual and verbal communication that very often remains secondary in brand implementation. It is equally important to work on both parts of their identity to have an effective market entrance.

I am specialized in the creation of verbal identity, brand and communication strategies.
In collaboration with partners from the creative industry we deliver integrated identities that include both visual and verbal communication for the overall market appearance.

Services:

verbal brand identities
brand & communication strategies
project management

More than 10 years of account management and managerial experience gained in the strongest agency teams (Imago, Digitel&, Publicis Group, Bruketa&Žinić&Grey) working with regional and international clients helped me build a unique creative, conceptual and organizational approach I apply today as a freelancer in independent projects and projects over the Bad Drummer platform.

Some of the clients and brands I have worked with to date:

Styria Media Group / 24sata / Poslovni Dnevnik / G3spirits / Podravka / Atlantic Group / Cedevita / Kraš / Pliva / Croatian Composers’ Society / Croatian Telecom / Simpa / Bonbon / Heineken / Amstel / Strongbow / Klasik TV / Spar / Daimler AG / Mercedes Benz / Smart / L’oreal / Garnier / Zewa / WWF / Addiko Bank / Nikola / A1 Telecom / Hotch Potch Brewery / HURA! / HOWtoWOW / Days Of Communication Festival / Noelle / Lavu / Maliq / Ferotehna / Orada Adriatic Ltd. / Bad Drummer

There is no official title to label exactly what I do. Such titles are too restrictive in this line of work and very often just a mere symbol of linear promotion. Nevertheless, if I were to give it a try anyway, I could call myself Project Manager / Brand Communication Strategist / God of Opening Cat Food Cans / Occasional Copywriter and Cofounder of Bad Drummer strategic design platform.

We could dig deeper into this, but after all, it is not about me, it is about you.