Noelle celebrated 5 years on the market.
In those 5 years, more than 2 million products ended up in the hands of over a million users. It is even better that Noelle, in addition to achieving great results, was always consistent in their communication. Noelle has never been a brand that only sells great make up brushes or other beauty accessories. At the heart of the brand is authenticity, and from the very beginning, with the slogan We love you to be yourself, they used their channels to promote it and encourage their users to be exactly who they are - themselves.
Here, along with strong words, the brushes in the hands that apply make-up are becoming a tool that enables personal expression, and the face a medium or a canvas on which we express our inner feelings and attitudes with vibrant colors, thus creating real works of art - timeless, unique and strong. What we see in ourselves, what we value in our own essence, becomes our measure for the perception of beauty in the world around us.
Guided by this thought, as part of the "Strength is in colors" campaign in collaboration with the fine artist Valentina Supanz-Marinić, the question of what beauty truly is and its concept is raised, resulting in the creation of a series of 7 artistic images, which is a step away from typical beauty campaigns and common standardizations of beauty in them.
Along with the campaign, an event along with the exhibition was organized at Oris House of Architecture.
Creative Concept: co-creation of Noelle & Jelen&Jelen
Copywriting & Production management: Jelena Babić, Jelen&Jelen
Design & Art Direction: Nena Gačić, Noelle
Campaign Management: Klara Banek, Noelle
Event management: Sandra Čuljak
Paintings: Valentina Supanz Marinić
Print production: Novi val