Noelle is a young and progressive makeup brushes brand the creation of which included target audience research and brand strategy development as well as drawing up strategic guidelines for visual and verbal communication and the image campaign concept.
Noelle is not just another beauty brand the purpose of which is to make beautiful. This brand serves as means of expression. It will help every user to express their true self no matter who they may be and regardless of the imposed beauty standards.
The slogan “We love you to be yourself” was created in interactive workshops, during which the brand fundaments were identified. It is a sum total of the brand values and very clearly communicates the role of the brand in everyday life of its customers – it supports them in their efforts to be their true selves without questioning who they are, where they come from or what they look like because it is their own thing.
― brand Noelle, client Noelle, y 2020
― brand strategy & slogan: Jelena Babić, Jelen&Jelen for Bad Drummer
― art direction & design: Mirna Ptiček, for Bad Drummer