Melt stands for the idea that healthy food can and should be delicious. But not only tasty and healthy.
With the guests and employees at Melt, as well as the atmosphere they create, it becomes an experience. Conversations, new memories, and the overall experience – a whole melting pot of tastes, thoughts, and spoken words. Everything that makes up good stories, as is communicated in the slogan Sharing stories.
Melt's role is to step in and start that whole interaction, either as a participant or just an initiator. Its communication itself was created to be in the spirit of the times, engaging and exciting, and yet to very clearly communicate the very values of the brand in the context of sustainability, inclusiveness, and equality.
The brand communicates directly to the consumer, warmly and without reservation, but not intrusively or aggressively.
Through the play of words on printed materials, he tries to entertain, and as we delve deeper into his appearances on and off-screen, we get to know more about the seriousness and professionalism in his approach to gastronomy and hospitality.
The communication style itself is defined with the aim of long-term easy maintenance without extensive instructions that need to be followed to minimize the time spent on communication by the client.
The overall created integrated identity leaves enough space for further brand growth and the possibility of adapting to any situation in an industry as dynamic as gastronomy, and still emphasizes its uniqueness in its approach to food and people.
Client: Oladi d.o.o., Melt Brunch & Gelato Bar
Brand strategy & communication, production management: Jelena Babić, Jelen&Jelen
Design & Art Direction: Ivana Bačanek, Vidi Visual Design Studio