Mamager is a brand that represents real women's experiences, emphasizing the balance between their professional & personal lives. It advocates for the multiple roles of women beyond motherhood, moving away from stereotypes, & empowers women by highlighting their diverse strengths.
The integrated visual and verbal identity of the portal is associative enough to be recognizable at first glance, yet distinct enough to achieve market differentiation with clarity that this is a women's brand. This consistent identity facilitates future growth, ensuring flexibility & quick adaptation in the implementation of elements. Its communication style is down-to-earth, realistic, straightforward, characterized by authenticity, directness, confidence, with an inspirational and smart tone. The main color, named tundra, is a deep turquoise which carries the brand’s power, and is contrasted with peach fuzz, providing a warm, approachable character. Guiding principles such as simplicity, clarity, visibility, readability, structure are integrated into all online & offline applications. The portal's design is suitable for reading longer texts on both mobile & desktop. Through typography and logo design, Mamager aims to communicate inclusiveness, care, women's strength and dominance. The online application includes visuals for social media, while offline materials include notebooks, stickers with short and direct messages, bags, and even large-scale materials such as billboard campaigns.
Client: Mamager Media d.o.o., Mamager.hr
Brand strategy & communication: Jelena Babić, Jelen&Jelen
Design & Art Direction: Ivana Bačanek, Vidi Visual Design Studio