Lavū is a name created for a beauty boutique and spa. Inspired by traditional care rituals omnipresent throughout the history they have virtually become synonymous with the morning routine – a water jug and washbasin, in French laver for “washing up”. The brand is an interpretation of beauty as a combination of place, time and person at the centre of the ritual, at the same time phonetically evoking the English word “love”.
Lavū is a brand that is still under construction. Unfortunately, its implementation was impeded by the crisis caused by the COVID-19 pandemic as well as the 2020 earthquakes, but together with Ines, the brand initiator and entrepreneur, we hope to resume our brand-building activities asap.
― brand Lavū, client Ines Umićević, y 2020 ~
― brand strategy and naming: Jelena Babić, Jelen&Jelen for Bad Drummer
― visual identity & art direction: Mirna Ptiček for Bad Drummer