Kind Kind is an umbrella brand under which the messages of kindness will get an opportunity to become even more resoundingly powerful. The book The Secret Club of Kindness, the first step to be taken by this brand, will pique the interest of children and adults alike.
To be kind is an act that usually doesn’t require more than a warm word or a smile. It is in understanding and listening, as well as offering help.
You may think whatever you want, but such act usually brings something positive, a kind response from the other person. In this way, by spreading good messages we also contribute to the creation of the one and only, positive Kind Kind community.
The overall verbal and visual brand identity of the Kind Kind brand was developed as a result of understanding the kindness-based communication process.
― brand: Kind Kind, client Mara D design, y 2020
― naming & copywriting: Jelena Babić
― visual identity, art direction: Mirna Ptiček