We created and positioned a new craft beer brand to stand out in the cluttered niche. Craft brewery usually stands for small, independent and traditional. They may be small and independent, but not traditional at all. They have the knowledge, the chemistry, the guts and the vision.
They won all the prizes they were running for, presenting the thirsty community with most unusual combinations of aromas.
The name HotchPotch came from their need for experimentation, an unusual mixture of ingredients they use, and positioned them as an experimental brewery. All their product names indicate as well that something different is going on with the ingredients, such as Little gnomes’ hats or Hoppykumulus.
― brand HotchPotch, client HotchPotch Brewery, y 2018 - 2019
― brand strategy and naming: Jelena Babić
― creative direction: Jelena Babić & Mirna Ptiček
― visual identity, art direction, design & packaging: Mirna Ptiček