Days of Communication never were just another advertising festival.
They are recognized as one of the best events in the world by the British Association Excellence Awards for its out-of-the-box approach, unique program, provocative production and top-notch organization.
It is an entry point for bigger, more important, both commercial and non-commercial ideas.
Our old identity served us so far, but we have outgrown it. It’s not enough.
Which is why we redefined the brand strategy taking the very purpose of the festival into account – trade enhancement by assuming the role of an entity that acts inquisitively, poses challenges, presents the knowledge and encourages changes.
We are aware of all the flaws and bad aspects of the industry, but the fact is that we are aware is giving us a sense of aspiration to do better. So, we walk towards innovative thinking and creating today so tomorrow we can make a change together.
We are not here to talk about transformation, proactivity, and interaction – and we surely will not try to persuade you that market communications cannot be deceiving. But let’s walk towards innovative thinking and creating today so tomorrow we can make a change together. So… Fuck advertising. Love advertising. Fuck PR. Love PR. Fuck technology. Love technology. Fuck CEO. Love CEO.
@ DK2021.
Our thoughts and our actions are translated into a whole visual experience.
FUCK ADVERTISING.
LOVE ADVERTISING
FALA .
― Days of Communication festival, client HURA!, y 2020
― concept & slogan, project management: Jelena Babić, Jelen&Jelen for HURA!
― creative direction: Davor Bruketa & Nikola Žinić, Bruketa&Žinić&Grey
― visual identity, art direction & design: Sven Sorić