In today’s world virtually always on the verge of panic and racing for time, one sometimes needs to reach out for forgotten simplicity. Regardless of the fact that oftentimes we have no time to cook and plan particular meals and delicacies, it does not mean we cannot afford them, with minimum preparation time. Generally speaking, when considering the category of food products, we do not only consider the category per se but also the entire surrounding of similar or identical products which in this case are time-saving and easy-to-cook products eliciting the total gastronomic enjoyment.
On that note gastronomy is not only seen through the lens of the moment of enjoyment but also through its added value. This process involves the sea as much as it involves the people. The value lies in what the sea means to them, no matter which one it may be, which is the main backbone and the only constant in their surroundings.
With that thought in mind Brõk came about, a brand of ready to cook fish products that will tickle your senses and delight your taste buds, which required an integrated system of visual and verbal identity.
The name Brõk is a regionalism of the word brak denoting a sunken reef, a gathering and hatching place for fish. A place where it all begins.
Brõk. Tales from the sea.
― brand Brõk , client Orada Adriatic Ltd., y 2019
― visual identity: Igor Manasteriotti, Manasteriotti DS
― brand strategy and naming: Jelena Babić, Jelen&Jelen