We defined the brand strategy, name, slogan and visual identity for Bannia brand.
Bannia is a new brand envisaged to target the international market, which essentially required a strong and unique brand position to be defined.
The competitive analysis showed that in addition to design celebration, water as a source of inspiration and life in general, few of them focus on users and what bathroom means to them. Therefore, bathroom is seen as the only place in our living space where we are completely bare, ridden of any external impacts. Be it a look in the mirror, the shower or the bathtub, this is where we come face to face with ourselves and our thoughts.
The name Bannia, synonymous with bagno or colloquially banja, evokes a bathtub, baths, a place for wellness and ultimately and most importantly, a place for clearing your mind and collecting your thoughts. Bannia is so much more than merely a bathroom. It is an oasis of peace and a place that absorbs emotions. It is a reflexion and a view of the environment.
As a result, Bannia brand will not communicate our inspiration by life, our offer of a new life or boast of making our homes a better place to live. Far from this not being true, but in fact, Bannia is inspired by people whose lives Bannia makes better and who want to have a space that offers more. By what home means to them.
And hence our slogan reads: “Your image. Your home.”
― brand Bannia, client Ferotehna, y 2019
― visual identity: Igor Manasteriotti, Manasteriotti DS
― brand strategy and naming: Jelena Babić, Jelen&Jelen